Execube Digital offers industry-leading account-based marketing (ABM) services that help your business secure high-value accounts in your market. With our advanced artificial intelligence and machine learning technology, we offer competitive and customized strategies that can change your business for the better, allowing you to expand your company, hire new team members, and more.
When you partner with Execube Digital for account-based marketing, you receive the complete package. With our account-based marketing services, we take care of everything. From researching your target account to developing your strategy, we provide a turn-key solution to securing your next client.
Every business is different when it comes to why they invest in working with an account-based marketing company. For example, you may want to target a specific account, like a current client. Or, you’re looking to use account-based marketing to improve your company’s acquisition strategy and client value. No matter why you’re investing, our account-based marketing services include account profiling. With account profiling, your dedicated account manager takes an in-depth look at your business. Using our research, we can create an ideal customer profile (ICP) for your company.
Following your ICP, as well as approval for a target account, your dedicated account manager begins the process of analyzing that account. This step is critical because it provides the foundation to your account-based marketing strategy.
Before your dedicated account manager creates your account-based marketing plan, they look at your competitors. With this step, your account manager can determine which businesses are also competing for your account. They can also see what strategies your competitors use in their campaigns. With our competitor analyses, we like to look at the following factors:
Next, your dedicated account manager starts outlining your account-based marketing campaign. With their research, they can develop a strategy that captures not only your brand but also the attention of key decision-makers at your target account. During this stage, your dedicated account manager references their research, as well as discussions with your team. They review your brand standards, product or services features, and preferences to build a strategy that adheres to your guidelines and goals.
Once your dedicated account manager launches your campaign, they start the process of optimizing it. With optimization, your dedicated account manager looks for areas of improvement. These areas can have a direct impact on your strategy, as well as your bottom line. As an example, if your account-based marketing strategy includes a social media advertising campaign, your account manager may have a few suggestions after the first month. For instance, they may recommend revising ad copy, updating ad images, or refining ad targeting to get better results.
With all our services, from account-based marketing to voice search optimization, we provide your team with regular monthly reporting. Depending on your business, preference, and service package, you may receive reports on a weekly, rather than monthly, basis. While you can access a significant amount of campaign data via MarketingCloudFX, our client-exclusive marketing software suite, your routine account-based marketing consulting check-in with your dedicated account manager provides additional insight into your campaign.
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns. Engage high-value targeted companies and key employees, driving precision advertising campaigns targeting your highest-value prospective customers.