If you’re an ecommerce business, you’re selling your products online — and you need to market them online too! These ecommerce digital marketing resources will help you get started with doing that. Plus, you’ll get an overview of ecommerce digital marketing on this page.
Ecommerce is the practice of selling your products online, and to do so, you need a solid online presence. From SEO to ads, you need to understand how to drive traffic and how to turn those visitors into customers. As the search engines’ algorithms, user behavior, and marketing tactics change, you must constantly evolve your strategies to keep up with the fast-paced digital world.
A well-planned ecommerce marketing strategy will help your online sales grow an exponential amount. Here’s a list of techniques to help you through the planning process!
To improve your digital marketing for ecommerce, consider utilizing Instagram shopping. Use social media for more than just brand awareness and receive conversions through the app. After setting up a business account, you can tag your product in posts and pictures. With Instagram shopping, your followers can click on the items to see if they are interested and convert without leaving Instagram. This is a great way to provide your customers with a seamless shopping experience.
Digital marketing for ecommerce is a lot to take in, and it’s okay if you feel overwhelmed. Feel free to seek out advice. Whether through your research, asking a friend, or consulting a professional digital marketing agency, you can find the support and resources you need to make your ecommerce site thrive.
Find ways to cater to your visitors based on where they are in the purchase funnel. Whether you use their name in an email or recommend products based on their history, you can move them through the purchase funnel faster.
Once a shopper makes a purchase on your website, don’t forget about them! Follow up. If they agreed to receive emails, ask them how their experience was a few days later. Use their feedback to improve the user experience for future customers. These follow-ups help to foster a two-way street of communication. Post-purchase follow-ups are an essential part of ecommerce marketing. Don’t forget about it.
Does this all seem like a lot to take in? That’s where we come in. Execube Digital offers comprehensive strategies for your ecommerce website. Ecommerce optimization is critical if you want to improve your audience’s experience on your site and increase revenue for your company. However, if you aren’t sure how to optimize your ecommerce store, Execube Digital can help. With a team of over 500 marketing experts, we can help you optimize your ecommerce site to drive results. We’ve driven over $10 billion in revenue and managed over 24 million transactions in the past five years. From the preliminary keyword research to writing product copy to monitor the site’s stats, we’ve got your back. You can count on us to deliver a campaign that helps your business thrive online.
We’ve all done it. Put something in our shopping cart and then left the site and forgot about it. When this happens to you, send these customers an email. A gentle reminder can help nudge customers in the right direction.